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The effects of diabetes
Great ads from the American Diabetes Association trying you to understand the effects of diabetes, if you do you may want to learn the causes. It is estimated that one in three children born in the...
View ArticleDiabetes Is No Picnic
Looks familiar? Yes it can make you blind. This is a web-only PSA designed to catch parents off guard and let them know about the devastating consequences of diabetes and encourage them to find out...
View ArticleData, Design and Diabetes
On June 9, 2011, sanofi-aventis U.S. announced the “sanofi-aventis U.S. Innovation Challenge: Data, Design, Diabetes” at the National Institute of Health’s Health Data Initiative Forum. The challenge...
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Pinsulin: repin for those who pin 12 times a day
Nice idea form Israel and a great use of the media. Pinterest in this case. The idea is simple. At the campaign website visitors are asked to repin the image on Pinterest. The campaign is called...
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The Hidden Costs of Soda
What I learned this year is that data is one the most important arguments which non-profits can use in their communication. In the next weeks I will write more about data. Data is also the main tool...
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Beautiful Animation: Diabetes Kills
This is a beautiful animation made for the International Diabetes Federation (IDF). One of the best animations from this year. The message according to the organisation: Challenging the public to look...
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Foundation video throws spotlight on hidden killer #T1D
Type 2 is the most common form of diabetes, the variation of the illness most of us know. It is the most common form of diabetes, affecting 90% to 95% of the people with diabetes. Less know is Type 1,...
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Pee is a lifesaver (yes, really!) #everybodypees
The video above begins as a variant of the famous and award winning ‘Dumb Ways to Die‘. Fortunately, the video quickly evolved into its own style. It is the new campaign from the American National...
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Real soda sufferers changed the iconic Hilltop tune
Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music...
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Another week. Another three pop-up shop ideas.
It’s getting to be a Thing. But these three pop-up shop campaigns show what you can do with a bit of ingenuity and some empty retail space (there’s a lot of it about). Which one’s your favourite and...
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